Knowledge for Generations: Wiley and the Global Publishing Industry, 1807 - 2007

ISBN-13: 9780471757214 / Angielski / Twarda / 2007 / 568 str.

Robert E. Wright; Timothy C. Jacobson; George David Smith

Opis

A lively history of one of America's oldest publishing houses, published in conjunction with Wiley's bicentennial Founded in New York City when Thomas Jefferson was president, Wiley has been a significant player in the publishing industry for two centuries. Now, on the occasion of Wiley's bicentennial, a distinguished team of authors brings Wiley's rich history to life, showing how the company has reacted to trends within the publishing industry as well as to larger economic, social, and cultural forces. Knowledge for Generations sheds light on the long-term strengths and weaknesses of Wiley's business, illuminates the continuities and changes over time, and shows how family ownership has influenced the company's strategies, values, and corporate culture. Drawing on unrestricted access to company archives and interviews with key executives, the authors capture a story of sustained business success, intriguing personalities, and dramatic changes in the industry. Illustrated throughout with illuminating photographs and graphics, Knowledge for Generations is a must-read for anyone interested in the history of publishing.

Recenzje

"...Anyone interested in history and publishing needs this book. The reader is provided an intimate view of historical context juxtaposed with Wiley Publishing′s growth as a company. It′s also a delight to be privy to the Wiley family tree, a tree that spawned two centuries worth of books." ( HuffingtonPost.com, February 18, 2007)

Spis treści

Chapter 1. Family Craft and Business: Evolution 1807 2007.

Chapter 2. Charles Wiley: Bookman of the Literary Republic 1807 1826.

Chapter 3. John Wiley: Foundations 1826 1865.

Chapter 4. And Sons: Transition to Modern Publishing 1865 1925.

Chapter 5. The Cousins: Conservative Change During the Fourth Generation 1925 1956.

Chapter 6. William Bradford Wiley: The Transition to Professional Management 1957 1979.

Chapter 7. A Turbulent Decade: Experimentation and Survival 1979 1989.

Chapter 8. Renaissance: Rebirth as a Global Company 1989 2002.

Chapter 9. Directions.

O autorze

Robert E. Wright (Abington, PA) is a Clinical Associate Professor of Economics at New York University′s Stern School of Business. He is the coauthor, with George David Smith, of Mutually Beneficial (0–8147–9397–5), among other books. Timothy C. Jacobson (Staunton, VA) is an author and editor who founded Chicago Times magazine.