A lively history of one of America's oldest publishing houses, published in conjunction with Wiley's bicentennial

Founded in New York City when Thomas Jefferson was president, Wiley has been a significant player in the publishing industry for two centuries. Now, on the occasion of Wiley's bicentennial, a distinguished team of authors brings Wiley's rich history to life, showing how the company has reacted to trends within the publishing industry as well as to larger economic, social, and cultural forces. Knowledge for Generations sheds light on the long-term strengths...

Cotton's Renaissance is the story of one of the more remarkable feats in the annals of enterprise. At its center, the book shows how U.S. cotton growers lost half their market share in the 1960s and 1970s and then won it back through highly innovative marketing and organization. To place this unprecedented achievement in perspective, the authors analyze and interpret the responses of cotton growers over two hundred years to the timeless problems of nature, technology, markets, and politics. The upshot is a dramatic history of how growers learned--after more than a century and a half of trying...

Imagine for a moment a fantasy health care system that acted in its own enlightened self-interest and for the benefit of the individuals it served and the health of the populations they composed. Describing such a system would call for a different language. Out would golofty talk of rights and entitlements and endless argument about who pays for what and how much. In would come one down-to-earth question: What is it that we are buying?

It is a fantasy because of the gap between what we know and what we do, between the output of biomedical discovery and its translation into...