The Executive's Guide to Corporate Events & Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New

ISBN-13: 9780470838488 / Angielski / Twarda / 2007 / 288 str.

Judy Allen

Opis

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce. Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining. The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.

Spis treści

Acknowledgments.

Preface.

Chapter One. The Evolution of Business Functions and the Ways They can Be Used to Successfully Drive Business Growth.

Section 1: Traditional Business Functions: What They Are and the Returns They Can Bring.

Section 2. Advanced Business Functions: What They Are and the Returns they Can Bring.

Chapter Two. How to Qualify Your Company Objectives for a Proposed Business Function.

Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives.

Section 1. Traditional Business Functions.

Section 2. Advanced Business Functions.

Chapter Four. Taking Stock and Planning Ahead.

Chapter Five. Spending Your Company′s Dollars Where They Matter Most.

Chapter Six. Identifying Potential Landmines.

Chapter Seven. Protecting Yourself and Your Company from Red–Flag Areas.

Chapter Eight. Benefiting from a Competitive Analysis.

Chapter Nine. Exceeding Expectations Through Execution.

Chapter Ten. Establishing Codes of Conduct and Setting Company Standards.

Chapter Eleven. Tracking and Analysing Your Results.

Conclusion.

Appendix.

Index.

O autorze

Judy Allen is one of the world′s leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events–corporate, social, and celebrity–for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney′s worldwide theatrical opening–night gala for Beauty and the Beast, and the orchestration of Oscar–winning director Norman Jewison′s 25th anniversary celebration for Fiddler on the Roof.
Highly skilled in staging events that are strategically designed to be one–of–kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.
The many diverse events that Allen has designed and executed extend from complex one–day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion–dollar, multimedia fantasy extravaganzas including seven new–car product launches and involved high–tech stage and show productions.
Allen, and her 2jproductions ( www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living ^TM ( www.sensualhomeliving.com) and other initiatives.

Blurb

Praise for The Executive’s Guide to Corporate Events and Business Entertaining

"A goldmine of insight and instruction. Anyone planning any type of business event, large or small, must have a copy of this book!"
—Lisa K. Altizer, Marketing Director, Mercer Mall, West Virginia

"As usual, Judy Allen has written a valuable book filled with important information. She adds depth and breadth to the body of practical knowledge about the nuts and bolts of event strategy and tactics. This volume should at all times be on the desk of every planner and every business executive charged with planning an event."
—David Sorin, Esq., CEO, Management Mpowerment Associates, and Author of The Special Events Advisor: A Business and Legal Guide for Event Professionals

"Intelligent planning and thorough execution are the keys to success for any corporate function.  Judy Allen outlines a succinct, practical methodology that will ensure your next event achieves its stated business objectives and creates a positive lasting impression."
—Zeke Adkins, Co–founder, Luggage Forward

"In today’s competitive business climate, a ‘business as usual’ approach to corporate events and functions simply does not work. Judy Allen has compiled in one comprehensive guide everything today’s successful executive needs to know to take this strategic function to the next level."
—Evans Gebhardt, Executive Vice President, Eos Airlines, Inc.