ISBN-13: 9780415605601 / Angielski / Twarda / 2013 / 168 str.
ISBN-13: 9780415605601 / Angielski / Twarda / 2013 / 168 str.
As the event management field expands as an area of study, there is a need to move beyond the business and marketing-driven approaches which dominate the literature towards a more advanced conceptual analysis and understanding of events from within a socio-cultural context. This book addresses this need by being the first dedicated to the intersections between the social sciences and the emerging field of events management.