As the event management field expands as an area of study, there is a need to move beyond the business and marketing-driven approaches which dominate the literature towards a more advanced conceptual analysis and understanding of events from within a socio-cultural context. This book addresses this need by being the first dedicated to the intersections between the social sciences and the emerging field of events management.
As the event management field expands as an area of study, there is a need to move beyond the business and marketing-driven approaches which dominate ...
