The Language of Advertising : Written Texts

ISBN-13: 9780415278027 / Angielski / Twarda / 2002 / 144 str.

Angela Goddard;Goddard Angela

Opis

The Intertext series has been specifically designed to meet the needs of contemporary English language studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of satellite titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between reader and advertisement. The second edition has been substantially rewritten to incorporate developments in the field.

O autorze

Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.