Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market

ISBN-13: 9780367902995 / Angielski / Twarda / 2021 / 172 str.

W. Timothy Coombs; Jennifer L. Harker

Opis

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

Spis treści

1. Sport Communication, Strategic Communication, and Strategic Sport Communication: Defining Our Terms  2. Sport as an Industry  3. Sports Fans  4. Scanning and Monitoring  5. Researching and Refining Opportunities and Threats  6. Planning: Creating Guidance for Action  7. Communicating: Creating the Final Messages  8. Evaluating: Assessing Success or Failure and Learning  9. A Transmedia Narrative Transportation (TNT) Approach to Strategic Communication: An Alternative Perspective  10. Culture and Sport  11. Athlete Health and Safety  12. Crisis Communication and Reputation Management in Sports