ISBN-13: 9780367889470 / Angielski / Miękka / 2019 / 148 str.
ISBN-13: 9780367889470 / Angielski / Miękka / 2019 / 148 str.
The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde’s writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.