Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage

ISBN-13: 9780367641979 / Angielski / Twarda / 2020 / 282 str.

Paul Myerson

Opis

This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today’s ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

Spis treści

Table of Contents Part I: Introduction 1. Where We Are 2. How We Got Here - How We Got Here: From the General Store to Omni-Channel Retail 3. Omni-Channel Vs. Multi-Channel Part II: Traditional vs. Omni-Channel Marketing 4. Marketing 101 5. Omni-Channel Marketing - The Internet and emergence of eCommerce and its impact on Traditional Marketing (including cases in Omni-Channel Marketing) Part III: Traditional vs. Omni-Channel Distribution 6. Supply Chain and Logistics 101 7. The Internet and emergence of eCommerce and its impact on Traditional Supply Chain and Logistics 8. Omni-Channel Supply Chain Challenges  Part IV: Transformational Omni-Channel Supply Chain Strategies to Achieve a Competitive Advantage  9. Omni-Channel Supply Chain Strategy: eCommerce and Bricks and Mortar Combined 10. Impact of Omni-Channel Retail on the Supply Chain Network 11. Impact of Omni-Channel Retail on Warehouse Fulfillment Operations 12. Impact of Omni-Channel Retail on Transportation Operations  13. The Make or Buy Decision – E-commerce Fulfillment, Transportation, Technology and Reverse Logistics 14. The Importance of Collaboration and Visibility to the Omni-Channel Retail Supply Chain 15. A Lean and Agile Supply Chain for Retail and Manufacturing to Keep Up with the Omni-Channel World 16. Technology as an Enabler of an Omni-Channel Retail Supply Chain Part V: The Shape of Things to Come 17. Barriers to Change and Mitigating Risk 18. Key Enablers of Omni-Channel Retail and Supply Chain 19. What Tomorrow May Bring Us