Quantitative Research Methods in Communication: The Power of Numbers for Social Justice

ISBN-13: 9780367550356 / Angielski / Twarda / 2021 / 362 str.

Erica Scharrer; Srividya Ramasubramanian

Opis

This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. It serves as a core or supplementary textbook for graduate and advanced undergraduate courses.

Spis treści

1. Foundations and Definitions 2. Ethical Considerations 3. Operationalization and Otherness 4. Sampling and Representation 5. Soliciting Opinions Through Survey Research 6. Studying Responses through Experimental Methods 7. Examining Communication Content in Content Analysis Research 8. Calculations and Complexity 9. Statistical Analysis: From Principles to Practice 10.Mixing Methods: Triangulating with Qualitative Research 11. Community Partnerships and Partitipatory Research 12. Communicating Research for Publication, Policy,and the Public