ISBN-13: 9780240516394 / Angielski / Miękka / 2001 / 196 str.
ISBN-13: 9780240516394 / Angielski / Miękka / 2001 / 196 str.
Most journalists sub at some time in their career. Whether you are just starting out or need to further your skills, this text aims to act as a useful mentor. The first section concentrates on editing in the electronic age, providing the tools needed for effective editing. The author demonstrates how to write powerful headlines and captions, and how to edit body text quickly and cleanly. Chapter one considers the changing role of the editor in the digital environment. Chapter two introduces the tools of the trade and shows how to produce text that is clear and concise. Chapter three provides a step-by-step process for writing great headlines. Chapter four does the same for writing efficient captions.