Product Strategy for High Technology Companies

ISBN-13: 9780071362467 / Angielski / Twarda / 2000 / 400 str.

Michael E. McGrath

Opis

One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.