20: 20 CRM: a Visionary Insight Into Unique Customer Contacts

ISBN-13: 9780963046451 / Angielski / Miękka / 2002 / 143 str.

Jon Anton

Opis

The contact center is at the heart of many businesses today, and CRM initiatives are making customer contact even more critical to the health of every company. 20:20 CRM provides a strategic view of where businesses should be going with their customer contact operation, with practical examples of how to get there.