visceral hedonic rhetoric

ISBN-13: 9783659118210 / Angielski / Miękka / 2012 / 232 str.

Cara Wrigley

Opis

This empirical study analysed consumer emotional responses towards interactive products, specifically looking at properties that persuasively induce the pursuit of pleasure at an instinctual level of cognition, now known as visceral hedonic rhetoric. By analysing three different types of interactive products results found hierarchical and inter-relatable attributes with the potential to provide a positive consumer-product relationship that is more meaningful, less disposable and more sustainable in the future.

O autorze

Dr Cara Wrigley is an Industrial Designer residing in Brisbane, Australia. Her fresh and innovative approach to design has seen her become an expert in the field of visceral hedonic rhetoric framed by the study of emotional design. Cara is currently lecturing in Industrial Design at the Queensland University of Technology.