Unlocking the Business Environment

ISBN-13: 9781138456150 / Angielski / Twarda / 2017

John Brinkman

Opis

A practical and affordable text on the business environment

Spis treści

Introduction The rise of management Strategy, mission and stakeholders Structure, size and growth Communication across the functions Leadership and motivation Organisational culture and change The external micro-environment The macro-environment: political influences The macro-environment: economic influences The macro-environment: socio-cultural influences The macro-environment: technological influences The macro-environment: legal influences The macro-environment: environmental influences The macro-environment: demographic influences

O autorze

John Brinkman is Vice Dean of Hope Business School, Liverpool Hope University, UK, and the author of several journal articles.

Ilva Navarro Bateman and Donna Harper are Lecturers at Hope Business School, Liverpool Hope University, UK. Caroline Hodgson works in the Business School at the University of Lincoln, currently working with SMEs in the Lincolnshire area.