Unlocking the Business Environment

ISBN-13: 9780340942079 / Angielski / Miękka / 2010 / 384 str.

John Brinkman

Opis

The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two.

It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learning through regular self-testing exercises and discussion points. The text contains highly relevant and 'household name' case studies, ensuring that it is a highly topical and engaging book. Where organisational styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own.

Spis treści

Introduction
The rise of management
Strategy, mission and stakeholders
Structure, size and growth
Communication across the functions
Leadership and motivation
Organisational culture and change
The external micro-environment
The macro-environment: political influences
The macro-environment: economic influences
The macro-environment: socio-cultural influences
The macro-environment: technological influences
The macro-environment: legal influences
The macro-environment: environmental influences
The macro-environment: demographic influences

O autorze

John Brinkman is Vice Dean of Hope Business School, Liverpool Hope University, UK, and the author of several journal articles.

Ilva Navarro Bateman and Donna Harper are Lecturers at Hope Business School, Liverpool Hope University, UK. Caroline Hodgson works in the Business School at the University of Lincoln, currently working with SMEs in the Lincolnshire area.