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'The Three Rules' is built on a powerful combination of large-scale data analysis and in-depth case studies. Reading it will increase the chance that your organisation becomes truly exceptional.
Michael E. Raynor is a Director at Deloitte Consulting LLP, where he explores the challenges of corporate strategy, innovation and growth. He is the coauthor, with Clayton Christensen, of the bestselling book The Innovator's Solution, and the author of the critically acclaimed The Strategy Paradox and The Innovator's Manifesto.
Mumtaz Ahmed is an engineer and accountant who works in the Strategy & Operations service department of Deloitte Consulting LLP.
