The Public Congress: Congressional Deliberation in a New Media Age

ISBN-13: 9780415894289 / Angielski / Miękka / 2011 / 206 str.

Gary Lee Malecha; Daniel J. Reagan

Opis

Contemporary members of Congress routinely use the media to advance their professional goals. Today, virtually every aspect of their professional legislative life unfolds in front of cameras and microphones and online. This book explores how the media moved from being a peripheral to a central force in U.S. congressional politics.

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Spis treści

1. Introduction 2. Let’s Take It Outside: The New Front on the Hill 3. A New Washington Community: The Foundation for Congressional Public Strategies 4. Congressional Responses to Changes: Members Adapt to "Going Outside" 5. The Parties’ Public Relations Response: Marketing the "Brand" 6. Running Public Relations Operations on the Hill: Strategies, Successes and Failures in Message Marketing 7. The President Meets Congress in a New Media World: The Public Relations Battle Over the Stimulus Package 8. Thinking Constitutionally: Challenges of Deliberating While Turned Inside-Out