The Pivot Point

ISBN-13: 9783565193820 / Angielski / Miękka / 140 str.

Marcus Kane

Opis

"The Pivot Point - Changing the method without abandoning the mission" analyzes the critical moment in every project or business where the initial plan fails. Most people see this as the end, but this book reframes it as the "pivot point"-the necessary friction that reveals the true path. It studies successful companies like Slack and Twitter that started as completely different products (a game and a podcast platform, respectively).Business strategist Marcus Kane explains the psychology of "commitment bias" that keeps us locked in failing strategies. He provides a toolkit for rapid validation and "micro-pivots." The core message is that stubbornness should be applied to the vision, but flexibility must be applied to the tactics.Readers will learn to detach their ego from their first idea. "The Pivot Point" is a guide for navigating the "valley of death" in business and life. It teaches that the straightest line to success is often a zigzag, and that the willingness to change direction is the hallmark of survival.

Learn the art of the pivot: how to change your strategy to survive without giving up on your ultimate vision.