The influence of the factors of consumer behavior in tourism

ISBN-13: 9783659814662 / Angielski / Miękka / 2015 / 72 str.

Cuculeski Nikola;Cuculeski Vasko;Tashkov Nako

Opis

This book represents the efforts of the authors to give extent and detailed amount of facts and arguments about the importance of the consumer behavior in general and the connection between consumer behavior and tourism, especially the factors that drive consumers to choose a product or to use a service. The intention of the book is to provide to the readers in depth knowledge about a topic which is very common and which follows the trends in todays business world.

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O autorze

Nikola Cuculeski, Phd is a Professor in the area of tourism, marketing in tourism, management in tourism and strategic marketing. Marketing professional with over 5 years of experience in strategic marketing. Experience in b2b and b2c marketing, creation, planning, budgeting and implementing a marketing plan.