The influence of motivation in Cruise Travel

ISBN-13: 9783659877599 / Angielski / Miękka / 2016 / 112 str.

Anne Dickson

Opis

Millions of vacationers are taking a cruise vacation each year and nearly one-third are senior tourists. This study examines motivations for taking a cruise vacation and the decision making process of this particular segment. Considering the wide-ranging scope of the literature on market segmentation and motivational studies, the purpose of this study is to identify what motivational factors influence the decision making process of elderly people regarding cruise travel.

Widoczna okładka, to zdjęcie poglądowe, a rzeczywista szata graficzna może różnić się od prezentowanej. Nie gwarantujemy zgodności okładki z prezentowanym zdjęciem.

O autorze

Anne Dickson is a recent graduate of the University tourism sciences in Breda. Being familiar with people from diverse backgrounds, cultures and experience of seven years in the hospitality industry has provided a solid base for this research. Through my previous internship at Abercrombie & Kent, Melbourne I gained interest in the Cruise Industry.