The implication of Big Data Analytics on Competitive Intelligence

ISBN-13: 9786200239709 / Angielski

Eman Reda

Opis

This paper seeks to understand how big data driven decision making outcomes create value within the organization's competitive intelligence. The author has approached the evaluation through single intrinsic case study method with embedded decision-making units, and data were collected from a "real-life" organization in UAE, to establish new knowledge about this emerging phenomenon. Research questions are: 1. When BDA can demonstrate an added value for CI? 2. How big data-driven decision-making creates value for competitive intelligence? 3. Does CI process changes once BDA is utilized? Findings had provided implications & conclusions, and proposed a new model for Competitive Intelligence Process while implementing Big Data Analytics.

O autorze

Reda, Eman
Doctorate Scholar at University of Northampton. Researching about Big Data Analytics and consumer behavior. Holder of Masters degree of Marketing and Innovation from London School of Marketing. B.A of media and journalism from Yarmouk University. Marketing Consultant & Businesswomen. Mother of three kids, currently staying in UAE