The Fundamentals of Event Design

ISBN-13: 9780815350910 / Angielski / Twarda / 2019 / 198 str.

Vladimir Antchak; Olivia Ramsbottom

Opis

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli, and co-creative participation.

Spis treści

1. Event Design Unpacked  2. Events as an Experience Industry  3. Event Experience  4. Storytelling and Event Concepting  5. Atmospherics and Servicescapes  6. Five Senses in Event Design (by S.Jones and V.Antchak)  7. Interactive Technologies  8. Pragmatic Team Management  9. Project Management Tools and Budgeting  10. Pitching and Winning  11. Creative Marketing (by V.Gorchakova)  12. Environmentally Sustainable Event Design (by A.Julien and C.Mackay)