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Introduction: The Age of Ecosystems 1Part One1 Sparks of Magic 15Certain features of the economy have remained the same for years and years, but now they're changing2 The Walls Come Tumbling Down 31The Dawn of an Ecosystem Economy3 The Exhilarating Path Ahead 55How the Uncertain Future Will Shape the Evolution of EcosystemsPart Two4 Going Where the Puck Will Be 95Choosing Where to Play in the New Ecosystem Economy5 It Takes a Village 129Finding Your Place in the Ecosystem, Choosing Your Role, and Picking the Right Collaborators6 Survival of the Fittest--Changing from the Inside Out 159How to Make the LeapConclusion: Ten Time-Tested Principles for the Emerging Ecosystem Economy 187Finding Prosperity in a World of Sectors Without BordersAcknowledgments 199List of Illustrations 201Notes 203About the Authors 215Index 219
VENKAT ATLURI is a senior partner at McKinsey & Company, where he leads the firm's global Technology & Telecommunications Practice. In addition he serves clients in the high-tech, media and telecommunications, advanced industries, and consumer sectors by partnering with management teams and boards to create value through performance transformation, programmatic M&A and new business building. Prior to joining McKinsey, Atluri held leadership roles at General Electric and 3M.MIKLÓS DIETZ is a senior partner at McKinsey & Company. He leads McKinsey's banking strategy and innovation work globally and is the managing partner of the Vancouver office. He is the founder/chair of the Panorama research group and the Ecosystem Hub, and has served over 450 clients in 40+ countries across multiple industries. Prior to joining McKinsey, he worked at Merrill Lynch and Reuters.