The Default User

ISBN-13: 9786204778723 / Angielski / Miękka / 60 str.

Marcos Ciani

Opis

Between the complementarity of the users' desire to connect and the digital platforms' desire to connect, there is a web of conflicting interests that explain the central problem of the system: the monopolistic tendency based on data collection operates as a conditioning factor that standardizes content, stagnates knowledge and reaffirms one's own convictions.The paradox of what should be an easier life that nevertheless becomes increasingly complex, is addressed in this book from a bibliographical research that reviews the innovations that led to changes in the technological ways of life, the improvement of Artificial Intelligence, platform capitalism, and socio-technological convergence that characterize today's world, in which users seem to have only two options: resignation or abandonment of online sociability.On these limits imposed by digital platforms and the apparent impossibility of overcoming them, is what is developed here under the concept of "The User by Default", for which some instances of deconfiguration are proposed.

O autorze

Ciani, MarcosMarcos Ciani, Bachelor of Journalism (UNLZ). During his professional career he participated in the design of electoral communication strategies in Argentina.He has also worked as a consultant for government agencies, the legislative branch and companies. His line of research focuses on the study of Media and Public Opinion.