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In a rapidly evolving environment, the ability to pivot and change what you do and how you do it can be crucial to survive major disruption - this book shows you how
'Tarzan Economics is a wild ride ... fun to read and full of business strategy take-aways - from Napster to Mark Twain's patents, Will Page writes with verve and deep insight.' Preston McAfee Google Distinguished Scientist
Will Page is the former Chief Economist of Spotify and PRS for Music where he pioneered Rockonomics. At PRS he published work on Radiohead's In Rainbows and saving BBC 6Music. At Spotify he helped redefine catalogue and articulated the global value of music copyright. A passionate communicator, Will's work is regularly featured in Billboard, the Economist and the Financial Times. His most recent publication examined COVID-19's impact on Britain's live and recorded music industries. Will is a Visiting Fellow of the London School of Economics and Fellow of the Royal Society of Arts. Tarzan Economics is his first book.
