'… this book is essential reading for graduate students and faculty in the disciplines of communication and rhetoric. Its ideas can be used to stimulate critical thinking in basic undergraduate communication or language arts courses. … Highly recommended' M. M. Stoltz, Choice
Abbreviations; 1. On Clichés; 2. Clichés in discourse; 3. Clichés as argumentative strategies; 4. Clichés as social cognition; 5. Clichés as politeness strategies in evaluation; 6. Clichés as identity markers; 7. Concluding remarks; 8. Appendix 1: Clichés in news comments; 9. Appendix 2: Clichés in corporate mission statements; 10. Appendix 3: Clichés in evaluation; 11. Appendix 4: Clichés as identity markers in The Apperentice BBC's reality TV show.