STRATEGIC DESIGN TOOLS

ISBN-13: 9786202767538 / Angielski / Miękka / 136 str.

Adriano Rodrigo Debus

Opis

This study adopts the use of design tools to develop strategies to support decision making in the business environment. Design for its holistic and dynamic character, for its multidisciplinary and transversal capacity, can provide answers and new possibilities for decoding complex reality. The use of tools, loaded by these design characteristics, enables the creation and critical reflection of several possible scenarios, expanding the options of strategies for decision making. The process model adopted for the exploratory phase of this research used nonlinearity characteristics according to the metaproject proposal. The results presented demonstrate that the decision making of managers is based on logical and technical thinking, where they consider theory and practice to determine their choices. However, with the realization of the exercises and the use of design tools, satisfactory experiences were provided to managers, such as the stimulation of creativity induced by a new way of thinking and reasoning artifacts and the expansion of organizational know-how capacity.

O autorze

Debus, Adriano RodrigoGraduated in Business Administration - Hab.: Foreign Trade from Universidade do Vale do Rio dos Sinos (2010); specialist with MBA in Controllership and Finance from Universidade do Vale do Rio dos Sinos (2012) and Master in Strategic Design from Universidade do Vale do Rio dos Sinos (2016).