Satellite Bankruptcy

ISBN-13: 9783565258994 / Angielski / Miękka / 120 str.

Sarah J. Connors

Opis

In the late 1990s, Motorola had a vision: a network of 66 low-earth orbit satellites that would allow anyone to call anyone, from anywhere-even the North Pole. It was called Iridium. It was an engineering marvel, launching satellites faster than anyone in history. It was also a commercial catastrophe."The Satellite Bankruptcy" details one of the largest corporate failures of all time. It explains how a company became so obsessed with the engineering challenge that they forgot the customer (who didn't want to carry a brick-sized phone that didn't work indoors) and ignored the rise of terrestrial cell towers. A classic case study on the difference between a great invention and a great product.

They built a constellation of stars to connect the world, but forgot to check if anyone wanted to make the call.