Quality Assessment in Services

ISBN-13: 9786203902174 / Angielski / Miękka / 2025 / 52 str.

Lousanne Barbosa Paiva

Opis

The book discusses service quality in fitness centres and customer perception of the services provided. The services are identified, characterised from a marketing perspective and measured according to the servqual model. To this end, a survey was carried out in which attributes such as physical aspects, trust, customer responsiveness, safety and empathy were assessed in order to achieve what was proposed in this study.