Psychological Processes in Social Media: Why We Click

ISBN-13: 9780128113202 / Angielski / Miękka / 2025 / 300 str.

Faculty OASIS Research Unit Rosanna E. (University of Oulu

Opis

Psychological Processes in Social Media: Why We Click examines both the positive and negative psychological aspects of social media usage. The book covers a broad range of topics, such as research methods, social influence, power and the use of social media in political movements, prosocial behavior, trolling and cyberbullying, friendship and romantic relationships, and much more. Emphasizing the marriage of theory and application throughout, the book offers an illuminating look at the psychological implications and processes surrounding the use of social media.

• Integrates research from psychology, communication and media studies
• Explores emotional contagion, memes, aggression, identity and relationships
• Includes sections on gender differences in social media usage
• Identifies positive and negative psychological aspects of social media usage

Spis treści

Part 1. Social Media Overview 1. Introduction to Social Media 2. The Self in Social Media 3. Personality in Social Media 4. Gender and Cultural Considerations in Social Media Part 2. Social Media as Social Influence 5. Social Influence and Persuasion Processes in Social Media 6. Virality and Emotional Contagion in Social Media 7. Group Processes in Social Media 8. Power, Politics and Social Media Part 3. Interpersonal Processes on Social Media 9. Friendship on Social Media 10. Romantic Relationships on Social Media 11. Aggression and Anti-Social Behavior on Social Media 12. Stereotyping, Prejudice, and Discrimination on Social Media 13. Helping and Prosocial Behavior in Social Media Part 4. Other Social Media Considerations 14. Social Media in the Workplace 15. Social Media use Among Children and Adolescents 16. Social Media and Well-Being

O autorze

Dr. Rosanna E. Guadagno teaches and researches on psychology and digital propaganda at the Center for International Security and Cooperation at Stanford University. For over 20 years, she has studied the intersection of social influence and persuasion in mediated contexts; psychological processes in social media, video games, and virtual environments; and gender roles and other individual differences.