Monopolizing Black

ISBN-13: 9783565290550 / Angielski / Miękka / 132 str.

Nathaniel Hayes

Opis

Colors belong to nature, or so we naturally assume. You cannot patent the sky's blue or the grass's green. But what happens when science invents a shade of black so profoundly dark that it traps 99.96% of light, essentially erasing three-dimensional reality?Monopolizing Black dives into the bizarre and cutthroat business of owning colors. It centers on the explosive controversy surrounding Vantablack, a marvel of nanotechnology, and the exclusive rights granted to a single artist, sparking outrage and a hilarious, escalating war of petty retaliation within the global art and chemistry communities.The book expands beyond this feud to uncover the hidden billion-dollar industry of color trademarking. From Tiffany Blue to UPS Brown, you will learn how corporations lock down specific wavelengths of light to build unbreakable brand moats, and the extreme legal lengths they will go to crush competitors using a similar shade.Understand the extreme limits of intellectual property. This fascinating exploration reveals how chemistry, law, and marketing collide to turn fundamental properties of light into highly guarded corporate assets.

They didn't just invent the darkest material on earth; they figured out how to lock it behind a paywall.