Manufactured Sentiment

ISBN-13: 9783565293575 / Angielski / Miękka / 104 str.

Beatrice Sterling

Opis

Mother's Day, Valentine's Day, Sweetest Day, Boss's Day. While these occasions feel deeply ingrained in our cultural fabric, many of them share a highly calculated origin story. They were either entirely invented or aggressively commercialized by a handful of massive greeting card conglomerates. This is the ultimate triumph of manufactured sentiment.By transforming abstract emotions-love, gratitude, sympathy-into tangible, obligatory purchases, the greeting card industry successfully engineered artificial demand on a global scale. They understood a fundamental psychological truth: social pressure and guilt are the most reliable drivers of retail consumption. If failing to buy a four-dollar piece of folded cardboard signals a lack of affection, the consumer has no choice but to participate in the transaction.This book deconstructs the brilliant, somewhat cynical marketing strategies that turned personal expression into a multi-billion dollar monopoly. It offers profound insights into how businesses can create habitual purchasing loops, leverage emotional anchors, and essentially write themselves into the calendar of human existence, proving that the most lucrative products are those we feel socially mandated to buy.

How corporate giants weaponized guilt and affection to build a billion-dollar empire.