Long before a politician opens his mouth to speak in public, his words have been filtered through a team ofpublic relationsexperts, communications consultants, and campaign assistants. When did politicians speeches stop being their own? And who are these professional communicators who fine-tune messages to suit the demands of electoral strategy? In "The Professionalization of Political Communication," renowned contributors explore the effect of such consciously manipulated discourse on European politics; the resulting volume is essential for anyone interested in the changing political...
Long before a politician opens his mouth to speak in public, his words have been filtered through a team ofpublic relationsexperts, communications con...
In the face of declining newspaper sales, challenges from online competitors, and flagging ratings for broadcast news programs, media companies have struggled to maintain their relevance. "Media between Culture and Commerce" brings together a group of European media experts to address the consequences of a system that is increasingly powered by global media conglomerates that set the pace of news and information. As national borders blur and the corporations behind journalism and broadcasting continue to merge, this timely volume will prove a necessary resource to those interested in...
In the face of declining newspaper sales, challenges from online competitors, and flagging ratings for broadcast news programs, media companies hav...