Publicity is essential for any practice to keep afloat and continue attracting commissions, as even modest jobs often come in through recommendation and reputation. This is the first comprehensive and accessible guide for any archite who wants to wise up on their PR.
The book reveals varying forms of PR support and looks at how these operate within a variety of office cultures, letting you in on what happens behind the scenes. Anecdotal evidence of what can work for you provides first hand evidence which steers clear of corporate style bullet point guidelines. Thus, case studies,...
Publicity is essential for any practice to keep afloat and continue attracting commissions, as even modest jobs often come in through recommendation a...
In architecture, the interface between CAD (computer-aided drawing tools) and CAM (computer-aided manufacturing tools) is a hot topic. For architects, it offers the opportunity to work in a totally new way and regain full control of the construction and manufacture of their buildings.
This book consists primarily of essays and case studies explaining and demonstrating the state-of-the-art in CAD/CAM applications for buildings. It aims to highlight critical questions and assumptions underlying the use of computers in the design and production of buildings as well as provide practical advice...
In architecture, the interface between CAD (computer-aided drawing tools) and CAM (computer-aided manufacturing tools) is a hot topic. For architects,...