Kategoria BISAC: Technology & Engineering >> Engineering (General)

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research field, known as neuromarketing, various theoretical and practical aspects need to be considered. The book introduces and discusses those aspects in detail, while showing several experiments performed by the authors during their attempts to measure both the cognitive activity and emotional...

Fuel cells are widely regarded as the future of the power and transportation industries. Intensive research in this area now requires new methods of fuel cell operation modeling and cell design. Typical mathematical models are based on the physical process description of fuel cells and require a detailed knowledge of the microscopic properties that govern both chemical and electrochemical reactions. Advanced Methods of Solid Oxide Fuel Cell Modeling proposes the alternative methodology of generalized artificial neural networks (ANN) solid oxide fuel cell (SOFC) modeling....

Case-based reasoning paradigms offer automatic reasoning capabilities which are useful for the implementation of human like machines in a limited sense.

This research book is the second volume in a series devoted to presenting Case-based reasoning (CBR) applications. The first volume, published in 2010, testified the flexibility of CBR, and its applicability in all those fields where experiential knowledge is available. This second volume further witnesses the heterogeneity of the domains in which CBR can be exploited, but also reveals some common directions that are clearly...

This book presents a wealth of insights and new conceptualizations for the development of Assistive Technologies for the Interaction of the Elderly. The book arranges the chapters according to important aspects of maximizing the use value in innovation projects. Every chapter will include an executive summary reporting the main results, a storyline using everyday language, and scientific excursions, wherever useful.

The book shows how an innovation project should be structured towards maximum use value and how a project should be structured in order to make a difference. It...

Effective decision making requires a clear methodology, particularly in complex, globally relevant situations. Institutions and companies in all disciplines and sectors are faced with increasingly multi-faceted areas of uncertainty which cannot always be effectively handled by traditional strategies. Complex Strategic Choices provides clear principles and methods which can guide and support strategic decision to face modern challenges.

By considering ways in which planning practices can be renewed and exploring the possibilities for acquiring awareness and tools to add...

Micro and Nano Flow Systems for Bioanalysis addresses the latest developments in biomedical engineering at very small scales. It shows how organic systems require multi-scale understanding in the broadest sensewhether the approach is experimental or mathematical, and whether the physiological state is healthy or diseased. Micro-and nano-fluidics represent key areas of translational research in which state-of-the-art engineering processes and devices are applied to bedside monitoring and treatment. By applying conventional micro- and nano-engineering to complex organic solids,...

It is clear that computation is playing an increasingly prominent role in the development of mathematics, as well as in the natural and social sciences. The work of Stephen Wolfram over the last several decades has been a salient part in this phenomenon helping founding the field of Complex Systems, with many of his constructs and ideas incorporated in his book A New Kind of Science (ANKS) becoming part of the scientific discourse and general academic knowledge--from the now established Elementary Cellular Automata to the unconventional concept of mining the Computational Universe, from...