Kategoria BISAC: Sports & Recreation >> Business Aspects

Based on unique access to the Ultimate Fighting Championship (UFC) and its rival organizations, Blood in the Cage peers through the chain-link Octagon into the frighteningly seductive world of mixed martial arts, which has exploded in popularity despite resistance. Wertheim focuses on Pat Miletich, who runs the most famous MMA training school in the world. Single-handedly Miletich has transformed a gritty town on the Mississippi into an unlikely hotbed for his sport. He has also transformed many an average Joe into a walking weapon of destruction.

Wertheim intertwines...

It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more commercial value than they were being paid for--and he was right. Within a few years, he raised Palmer's annual income from...

Inside this book you will learn how to become a certified personal trainer and start your personal training business. The book include a step by step business plan and professionally written forms and policies.

Here is what you will learn from this book:

- Why get certified and how

- Important issues you should consider when getting certified

- How to stand out from every other personal trainer

- How to find your niche

- How much you should be charging your clients

- The most effective ways to market your personal training business

- How to get your clients signing...

The Owners chronicles all the owners of America's "big three" professional sports teams (NFL-Football, NBA-Basketball and MLB-Baseball) from 1920 to present. The focus is on who they are or were, how they made their fortune, and how their team performed under their ownership reign.

It is a book about yesterday's millionaires and today's billionaires dabbling in the exciting arena of professional sports-team-ownership. Which owners built dynasties? Who were the original founders? Why did teams relocate from city to city? Who got in trouble with the law? These are some of the...

In this book, Adonal Foyle presents seven matrices: Personal, Professional Sports, Family, Financial, Public, Charity, and Post-Career. The overall takeaway is that he wants athletes to appreciate what they already do on a day-to-day basis. By managing numerous elements of their lives, they are already doing the work of an Athlete CEO. It is the author’s hope that in reading this book athletes will recognize that they are indeed a small business.

Every Athlete CEO has a tremendous amount of cachet that he brings with him by virtue of being a professional in his particular...