Kategoria BISAC: Sports & Recreation >> Business Aspects

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as real-world applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Last year Football Bowl Subdivision college football programs produced over $1 billion in net revenue. Record-breaking television contracts were announced. Despite the enormous revenue, college football is in upheaval. Schools are accused of throwing their academic mission aside to fund their football teams. The media and fans are beating the drum for athletes to be paid. And the conferences are being radically revised as schools search for TV money. Saturday Millionaires shows that schools are right to fund their football teams first; that athletes will never be paid like...

Fantasy sport has become big business. Recent estimates suggest that there as many as 27 million fantasy sport participants in the US alone, spending $1.5bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy.

This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport,...

In TOP DOG, Bronson and Merryman again use their astonishing blend of science and storytelling to reveal...

Organized baseball has survived its share of difficult times, and never was the state of the game more imperiled than during the Great Depression. Or was it? Remarkably, during the economic upheavals of the Depression none of the sixteen Major League Baseball teams folded or moved. In this economist s look at the sport as a business between 1929 and 1941, David George Surdam argues that although it was a very tough decade for baseball, the downturn didn t happen immediately. The 1930 season, after the stock market crash, had record attendance. But by 1931 attendance began to fall rapidly,...

Traditional research methods textbooks tend to present an idealized and simplistic picture of the research process. This ground-breaking text however, features leading international sport researchers explaining how they actually carried out their real life research projects, highlighting the practical day-to-day problems, false starts and setbacks that are a normal part of the research process.

This book focuses on ten pieces of research that have made a distinctive and valuable contribution to the study of sport. For each one the author of that research explains how the project was...

Starting university can be a daunting prospect, as students come to grips with new ways of working, learning and thinking. Studying sport at university poses particular challenges, with students often engaged in playing or coaching sport alongside their studies and having unconventional working patterns.

Study Skills for Sport Studies is the only complete guide to degree-level study to be written specifically for students on sport-related courses, outlining the core academic competencies needed to succeed at university. The textbook offers tips and techniques for all aspects...