Kategoria BISAC: Sports & Recreation >> Olympics & Paralympics

What remains of a great sporting spectacle after the last race is run or the final match is played? How can the vast expense of mounting such events be justified? What if there is nothing left behind or what if the legacy is negative, a costly infrastructure which is unused or a debt-ridden host city? The Routledge Handbook of Sport and Legacy addresses perhaps the most important issue in the hosting of major contemporary sporting events: the problem of legacy . It offers a rigorous, innovative and comparative insight into this contested concept from interdisciplinary and practical...

The Olympic Games have become the world s greatest media and marketing event a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions.

In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on...

Mexican leaders eagerly anticipated the attention that hosting the world's most visible sporting event would bring, yet they could not have predicted the array of conflicts that would play out before the eyes of the world during the notorious 1968 Mexico City Olympics. Following 20 years of economic growth and political stability--known as the "Mexican miracle"--Mexican policy makers escaped their prior image of being economically underdeveloped to successfully craft an image of a nation that was both modern and cosmopolitan but also steeped in culture and tradition. Buoyed by this new...

The Olympic Games have evolved into the most prestigious sport event on the planet. As a consequence, each Games generates more and more interest from the academic community. Sociology, politics, geography and history have all played a part in helping to understand the meanings and implications of the Games. Heritage, too, offers invaluable insights into what we value about the Games, and what we would like to pass on to future generations. Each Olympic Games unquestionably represents key life-markers to a broad audience across the world, and the great events that take place within them...

Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels.

The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in...

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial...

The fourth Olympic Games of the modern era, in 1908, were set to be held in Rome, but when Mount Vesuvius erupted in 1906, Italy needed all her resources to rebuild Naples. London stepped up to the plate and with only two years to prepare the British Olympic organisers pulled off a successful Olympic Games. Miraculously, they managed to do so while shunning all municipal and government assistance and using only private enterprise for the arrangements.

In under a year, the White City stadium was built on the site of the forthcoming Franco-British exhibition, with a running track,...

Olympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. The awarding of the 2012 Olympics to London will see an increasing interest in the phenomena of organising, managing and analysing the issues which surround mega-event sport tourism. This text will address these issues and using detailed case analysis of previous and future games, discuss how to maximise the success of managing tourism at these events. Written from an international...

The 1988 Seoul Olympics played host to what has been described by some as the dirtiest race of all time, by others as the greatest. The final of the men's 100 metres at those Olympics is certainly the most infamous in the history of athletics, and more indelibly etched into the consciousness of the sport, the Olympics, and a global audience of millions, than any other athletics event before or since.

Ben Johnson's world-record time of 9.79 seconds - as thrilling as it was - was the beginning rather than the end of the story. Following the race, Johnson tested positive, news that...

African American sprinters Tommie Smith and John Carlos protesting racial segregation in the United States in 1968. Hitler watching the Berlin Olympics in 1936. Michael Phelps photo finish in the 100-meter butterfly to win his seventh of a record eight medals in 2008. Since its creation in 1896, the Olympic Games have produced iconic images such as these, from the second the Olympic flame is lit at the lavish opening ceremony to the moment that same flame is extinguished at its close. As billions across the globe watch this showcase of fitness, strength, and skill, few understand how the...

The global geopolitics of sport is being transformed in and by East Asia. Sport in recent decades has been avidly embraced by East Asian nations, with implications both for their image on the international stage and their domestic national identities. The three post-war East Asian Olympic Games, the glittering Guangzhou Asian Games in 2010 and the march of Asia into the global sport market illustrate the fact that a new global sports order has emerged.

This collection uniquely discerns the tectonic shift of global power in the geopolitical, economic, cultural and social dynamics of...