Kategoria BISAC: Sports & Recreation >> General

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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for...

The SAGE Library of Sports Studies demonstrates the wide scope of this ever-expanding field and charts the rapid development of intellectual interest over the last few decades. Each multivolume set represents a landmark collection of the essential published works collated...

In the first forty or so years following its revival at the end of the nineteenth century, the burdens placed on cities hosting a modern Olympic Games were relatively modest. However, as the Games have grown in size and stature, morphing from a small-scale summer festival into an intensively mediated global lollapalooza, demands on host cities have massively increased, resulting in the construction of vast and expensive new stadia, Olympic villages, and associated infrastructure. Moreover, after the Second World War, host cities have increasingly used the Olympics as a means to achieve...

Sport, gender, and sexuality emerged as a field of serious academic interest in the 1970s and 1980s, and has now developed into a subject widely studied across the world. Now, this new four-volume collection from Routledge explores how sport was shaped historically as a gendered institution, and closely examines the gender and sexuality of mediated sport, specifically sport s role in the creation and contestation of embodied gender and sexual categories."