Kategoria BISAC: Social Science >> General

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.

The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. "Commercial Advertising"...

Having been fully revised and updated to reflect the considerable changes in Russia over the last decade, the fifth edition of this classic text builds on the strengths of the previous editions to provide a comprehensive and sophisticated analysis of Russian politics and society.

This new edition continues the work of updating and revising, as well as incorporating the latest debates about Russian politics and analysing recent institutional and political developments. Above all, it will take into account the 2011-12 electoral cycle, and examine the prospects of the President...

This fascinating volume integrates recent developments in anthropological and sociological theory with a series of detailed studies of prehistoric material culture. The authors explore the manner in which semiotic, hermeneutic, Marxist, and post-structuralist approaches radically alter our understanding of the past, and provide a series of innovative studies of key areas of interest to archaeologists and anthropologists.

Taking up the challenge of understanding power in its complexity, this volume returns to and revitalises the concept of authority . It provides a powerful analysis of the ways that relationships of trust, attachment, governance and inequality become possible when subjectivities and bodies are invested in the life of power. The collection offers a vibrant new analysis of the biopolitical, arguing that experience of life has become equated with objectivity in contemporary culture and has thus become a primary basis of authority. Biopolitical or experiential authority can be generated through...

In Miseducating Americans, Richard F. Hamilton examines accounts of American history appearing in textbooks and popular accounts and compares these with the reports contained in scholarly monographs. The task: to determine how certain myths and misconstructions became accepted as recorded history. Hamilton provides much needed correction of those misleading accounts.

Was America historically the "land of the free?" Not if you take into account slavery, discrimination, and post-Civil War segregation policies. Was America in the late nineteenth century truly expansionist, as...