Kategoria BISAC: Reference >> Questions & Answers

Semiotics is rapidly establishing itself as one of the most fruitful and exciting fields of intellectual inquiry. Literary scholars, philosophers, social scientists, and students of linguistics and communication are all finding something of value in the various insights and approaches to knowledge that are included within the general field of semiotics. This significant new collection contains some of the most important contemporary work by modern pioneers in the field together with a few formative statements from earlier thinkers such as John Locke and Jacques Maritain. The volume covers...

In Symbolism and Interpretation, Tzvetan Todorov examines two aspects of discourse: its production, which has traditionally been the domain of rhetoric, and its reception, which has always been the object of hermeneutics. He analyzes the diverse theories of symbolism and interpretation that have been elaborated over the centuries and considers their contribution to a general theory of verbal symbolism, discussing a wide range of thinkers, from the Sanskrit philosophers and Aristotle to the German Romantics and contemporary semioticians.

Todorov begins by examining general...

Introductory MEMS: Fabrication and Applications is a practical introduction to MEMS for advanced undergraduate and graduate students. Part I introduces the student to the most commonly used MEMS fabrication techniques as well as the MEMS devices produced using these techniques. Part II focuses on MEMS transducers: principles of operation, modeling from first principles, and a detailed look at commercialized MEMS devices, in addition to microfluidics. Multiple field-tested laboratory exercises are included, designed to facilitate student learning about the fundamentals of...

Young traces the evolution of the term information from its general linguistic use into the mainstream of modern science, proposing an entirely new definition of information as a mass-energy phenomenon. He demonstrates that: information is in all cases a form phenomenon; both form and information are mass-energy rather than abstract phenomena; mind can be viewed as a mass-energy rather form-manipulating process; form constitutes a mechanism immanent in the physical universe via which mass-energy systems can communicate informationally and control their own energetic activities.

Many books covering the introduction to mass communications lean towards the descriptive and social scientific aspects of the media. In contrast, "Mediavisions" provides a critical analysis and evaluation of both the aesthetics and the agencies of mass communications. The book is organized chronologically to facilitate analysis of developments in the art and industry of mass communications within the context of concurrent social, political, economic, and technological changes. Each of the book's five chapters has subheadings to highlight specific subject matter.