Kategoria BISAC: Psychology >> Social Psychology

The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.

The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery...

This book showcases nine possible scenarios for future cities, based on different aspects and characteristics of the term "proximity". Different points of view have been investigated on many themes related to the city of proximities: from bottom-up design actions to the inclusive city, from neighborhood services to public space in transformation, to platforms and economies of proximity. When discussing the concept of proximity, it is imperative to several aspects of building and inhabiting the city of fifteen minutes. The city and its neighborhoods are complex structures, made up of...

This book uses a positive psychology approach to the assist freshmen/first year students in the transition to University life. New University are faced with varied adjustment challenges on the transition from secondary school to higher education because there are vast differences between secondary schooling and university environment including learning and teaching styles, expectation to manage themselves. Positive psychology involves reflecting on one’s weaknesses and strengths and how to capitalize on the latter and so, using case studies from South African universities, this book...