Kategoria BISAC: Psychology >> Applied Psychology

As technology continues to rapidly advance, individuals and society are profoundly changed. So too are the tools used to measure this universe and, therefore, our understanding of reality improves. Boundaries of Self and Reality Online examines the idea that technological advances associated with the Internet are moving us in multiple domains toward various "edges." These edges range from self, to society, to relationships, and even to the very nature of reality. Boundaries are dissolving and we are redefining the elements of identity. The book begins with explorations of the...

This book reflects the current thinking and research on how consumers perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer...

For decades, Woody Smith studied the 21st Century workplace and compiled a simple guide for enhancing spiritual openness and inner peace. In Principles of a Brilliant Life, Woody guides the reader through a set of practical steps for navigating the one's mental landscape.
Woody has led Gestalt style process groups for over 10 years--focusing on the integration of mind, body and spirit. A self-acknowledged "educ-oholic," Woody holds college degrees in physics, electrical engineering and materials science.

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.

Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it...

Modern society is increasingly preoccupied with fears for the future and the idea of preventing 'the worst'. The result is a focus on attempting to calculate the probabilities of adverse events occurring - in other words, on measuring risk. Since the 1990s, the idea of risk has come to dominate policy and practice in mental health across the USA, Australasia and Europe.