Kategoria BISAC: Psychology >> Applied Psychology

For many, getting in touch with that elusive thing called "happiness" is rarely simple and achieving any kind of lasting happiness can feel like an insurmountable challenge. Perhaps what we need is an education on the subject . . . A Course in Happiness. In this book, Mardi Horowitz draws on more than forty years of experience as a practicing psychiatrist to provide readers...

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory...

"Mood Matters" makes the radical assertion that all social events ranging from fashions in music and art to the rise and fall of civilizations are biased by the attitudes a society holds toward the future. When the "social mood" is positive and people look forward to the future, events of an entirely different character tend to occur than when society is pessimistic. The book presents many examples from every walk of life in support of this argument. In addition, methods are given to actually measure the social mood and to project it into the future in order to forecast what's likely or...

Laterality in Sports: Theories and Applications summarizes recent research on the neurophysiological foundations of handedness, and how left or right lateralization (affecting primary hand use, foot use, and eye use) affects motor control, performance outcome, skill acquisition, and achievement of sports expertise--both for one-on-one sports and team sports. As laterality research has matured, greater focus has been given to applications in human endeavors and, in particular, sport. The book examines performance within individual sports, and discusses the coaching ramifications of...

This rigorous survey offers a comprehensive rethinking of the assessment and treatment of sexual offenders for a bold challenge to practitioners. It critiques what we understand about offenders and the mechanisms of offending behaviors, and examines how this knowledge can best be used to reduce offending and relapses.

To this end, experts weigh the efficacy of common assessment methods and interventions, the value of prevention programs, and the validity of the DSM s classifications of paraphilias. This strengths/weaknesses approach gives professional readers a guide to the...

Promoting Reproductive Security in Developing Countries provides a comprehensive approach to developing and implementing reproductive health programs in the developing world. It fills a major gap in the literature by responding to the global need for a detailed guide to comprehensive reproductive health services. Promoting Reproductive Security in Developing Countries furnishes an innovative conceptual model - reproductive security - and offers an in-depth analysis of major reproductive health issues.

The need for skilled,...