Kategoria BISAC: Medical >> Preventive Medicine

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often...

From the stresses of repeated deployments to the difficulties of re-entry into civilian life, we are just beginning to understand how protracted conflicts, such as those in Iraq and Afghanistan, are affecting service members. Issues such as risky health behaviors and chemical dependence raise productivity concerns as they do with all organizations, but they also have a profound impact on the safety and readiness of troops--and by extension, the military as a whole--in life-or-death situations.

Understanding Military Workforce Productivity cuts through the myths and...

This book explores the important topic of mental health and related problems among physicians, including trainees. The all-too-common human response of "suffering in silence" and refusing to seek help for professional and personal issues has ramifications for physicians who work in safety-sensitive positions, where clear-headed judgment and proper action can save lives. Problems covered include burnout, disruptive and unprofessional behaviors, impaired performance, traumatic stress, addiction, depression and other mood disorders, and suicide.

The authors of this work include...

This book describes novel low-cost technological innovations that aid in diagnosing infectious diseases and thus contribute to the improvement of global health. Such rapidly deployable, portable, and affordable tools have the potential to tremendously benefit resource-limited developing countries without compromising on the high-sensitivity and high-fidelity standards common to the more expensive technologies currently used in developed nations. Specifically, the book includes the following features: