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The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters
ISBN: 9781421420806 / Angielski / Twarda / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect... Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade... |
cena:
133,34 |
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Economic and Management Perspectives on Intellectual Property Rights
ISBN: 9781349525898 / Angielski / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides a better understanding of how intellectual property can improve economic and business performance. It focuses on three particular issues: the valuation of patents, the transfer of knowledge, and the management of innovation and intellectual property. Scholars from leading worldwide institutions use quantitative methods and advanced survey techniques to explore the complex relationship between patents, innovation, venture capital and scientific research. The book focuses on three broad issues: the valuation of patents, the transfer of knowledge, and the management of...
This book provides a better understanding of how intellectual property can improve economic and business performance. It focuses on three particular i...
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cena:
407,25 |
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Intellectual Property Rights Management: Rookies, Dealers and Strategists
ISBN: 9781349500536 / Angielski / Miękka / 195 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate val...
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cena:
203,61 |
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Intellectual Property Issues in Biotechnology
ISBN: 9781780646534 / Angielski / Twarda / 276 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Adopting a unique approach, and with case studies and examples from developing economy markets, this book integrates science and business to provide an introduction and an insider view of intellectual property issues within the biotech industry. Broad in scope, the book covers key principles in pharmaceutical, industrial and agricultural biotechnology within four sections.
The first section details the principles of intellectual property and biotechnology, the second section covers plant biotechnology, including biotic and abiotic stress tolerance, GM foods in sustainable... Adopting a unique approach, and with case studies and examples from developing economy markets, this book integrates science and business to provide a...
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cena:
638,99 |
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Intellectual Property Law in South Korea
ISBN: 9789041160096 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Derived from the renowned multi-volume International Encyclopaedia of Laws, this monograph provides a survey and analysis of the rules concerning intellectual property rights in South Korea. It covers every type of intellectual property right in depth and#8211; copyright and neighbouring rights, patents, utility models, trademarks, trade names, industrial designs, plant variety protection, chip protection, trade secrets, and confidential information. Particular attention is paid throughout to recent developments and trends.
The analysis approaches each right in terms of its sources... Derived from the renowned multi-volume International Encyclopaedia of Laws, this monograph provides a survey and analysis of the rules concerning inte...
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cena:
525,80 |
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Protecting Intellectual Property in the Arabian Peninsula: The Gcc States, Jordan and Yemen
ISBN: 9781138211452 / Angielski / Twarda / 382 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As one of the few publications on intellectual property law and policy in the region in English the book provides a valuable resource for academics, students and scholars with an interest in intellectual property law as well as legal practitioners, and those doing business in the Middle East. Covering the intellectual property protection regimes of the Gulf Cooperation Council member states, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates, the book also includes discussion of Yemen and Jordan as possible future members of the Gulf Cooperation Council. ...As one of the few publications on intellectual property law and policy in the region in English the book provides a valuable resource for academics... |
cena:
844,48 |
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Intellectual Liberty: Natural Rights and Intellectual Property
ISBN: 9781138279704 / Angielski / Miękka / 186 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
273,17 |
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Dealing Art on Both Sides of the Atlantic, 1860-1940
ISBN: 9789004336971 / Angielski / Twarda / 338 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dealing Art on Both Sides of the Atlantic, 1860-1940 aims to bring the marketplace dynamic into sharper focus with its essays which examine the many functionaries who participate in the art market network, among them, agents, scouts, intermediaries, restorers, fakers, decorators, advisers and experts. All of the essays are rooted in case studies which give voice to the various aspects of supply-from branding to marketing, from inventory to display, from restoration to pastiche to fabrication. Each is incredibly rich in their marshalling of primary sources and archival materials; in...
Dealing Art on Both Sides of the Atlantic, 1860-1940 aims to bring the marketplace dynamic into sharper focus with its essays which examine the...
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cena:
571,80 |
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The Permission Seeker's Guide Through the Legal Jungle: Clearing Copyrights, Trademarks, and Other Rights for Entertainment and Media Productions
ISBN: 9780967294070 / Angielski / Miękka / 450 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A Valuable Resource for All Who Must Clear Rights If you develop, purchase, or distribute original content, you need to clear rights. Rights clearance is essential for authors, publishers, visual artists, musicians, tv producers, filmmakers, website owners, software developers as well as all companies and organizations that advertise and use social media. Clearing rights means keeping your production free of any material that is likely to spark legal action. Rights an unwary producer might violate include copyright, trademark, publicity,... A Valuable Resource for All Who Must Clear Rights If you develop, purchase, or distribute original content, you need to cle... |
cena:
155,59 |
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You Don't Own Me: How Mattel V. MGA Entertainment Exposed Barbie's Dark Side
ISBN: 9780393254075 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle. This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant,... When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where h... |
cena:
114,99 |
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A Critical Guide to Intellectual Property
ISBN: 9781786991133 / Angielski / Miękka / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From genetically modified foods to digital piracy, the concept of intellectual property (IP) and the laws upholding it play a central economic role in our society today, but its political and ideological dimensions have rarely been understood outside of specialist circles. This collection cuts through the legal jargon that so often surrounds IP in order to provide a comprehensive history and close analysis that explore the corporate interests that have shaped how IP is conceived and managed. Up-to-date and comprehensive, this book examines the wider implications of the concept of IP and...
From genetically modified foods to digital piracy, the concept of intellectual property (IP) and the laws upholding it play a central economic role in...
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cena:
124,14 |
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Consumer Protection and Online Auction Platforms: Towards a Safer Legal Framework
ISBN: 9781138089846 / Angielski / Miękka / 276 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Online auctions have undergone many transformations and continue to attract millions of customers worldwide. However these popular platforms remain understudied by legal scholars and misunderstood by legislators. This book explores the legal classification of online auction sites across a range of countries in Europe. Including empirical studies conducted on 28 online auction websites in the UK, the research focusses on the protection of consumers' economic rights and highlights the shortcomings that the law struggles to control. With examinations into important developments, including the...
Online auctions have undergone many transformations and continue to attract millions of customers worldwide. However these popular platforms remain un...
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cena:
263,24 |
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Legal Protection for Computer-Implemented Inventions: A Practical Guide to Software-Related Patents
ISBN: 9789041152299 / Angielski / Twarda / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1072,64 |
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Protecting Intellectual Property in the Arabian Peninsula: The GCC states, Jordan and Yemen
ISBN: 9781138211476 / Angielski / Miękka / 382 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
208,58 |
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On the Shoulders of Giants: Colleagues Remember Suzanne Scotchmer's Contributions to Economics
ISBN: 9781107131163 / Angielski / Twarda / 398 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides an introduction to Suzanne Scotchmer's contributions to the economics of innovation, intellectual property incentives, and equilibrium theory.
This book provides an introduction to Suzanne Scotchmer's contributions to the economics of innovation, intellectual property incentives, and equilibr...
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cena:
448,68 |
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On the Shoulders of Giants: Colleagues Remember Suzanne Scotchmer's Contributions to Economics
ISBN: 9781107578968 / Angielski / Miękka / 402 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides an introduction to Suzanne Scotchmer's contributions to the economics of innovation, intellectual property incentives, and equilibrium theory.
This book provides an introduction to Suzanne Scotchmer's contributions to the economics of innovation, intellectual property incentives, and equilibr...
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cena:
185,14 |
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The Iall International Handbook of Legal Information Management
ISBN: 9780815346883 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
203,62 |
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The Opium of the Intellectuals
ISBN: 9781138537200 / Angielski / Twarda / 358 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
894,16 |
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You Don't Own Me: The Court Battles That Exposed Barbie's Dark Side
ISBN: 9780393356717 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.
The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selli...
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cena:
73,15 |
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Babbitts and Bohemians from the Great War to the Great Depression: From the Great War to the Great Depression
ISBN: 9781138519176 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Babbitts and Bohemians is a fresh and informed account of the 1920s, a decade that seems almost mythical to some. Elizabeth Stevenson finds that the true twenties was a society of contrast. On the one hand, it was an era of sameness and political conformity, but on the other hand, it was also a time of cultural revolt. In places labeled Main Street and Middletown the citizenry followed a conventional pattern. At the same time, while most of America enjoyed the good life of this period, bohemians in Greenwich Village and expatriates in Paris were fervently... Babbitts and Bohemians is a fresh and informed account of the 1920s, a decade that seems almost mythical to some. Elizabeth Stevenson finds that th... |
cena:
769,98 |