Kategoria BISAC: Language Arts & Disciplines >> Rhetoric

The focus of Language Power: Dynamic Progression from Word to Message is on words and how they convey meaning and feeling. The microscopic focus on the word itself evolves into the logical organization of words into meaningful sentences, paragraphs, and document sections. The focus is on the somewhat divergent nonfiction elements of information and persuasion.

From an examination of the principles of information and persuasion, the book evolves into an examination of specific applications of the informative and persuasive principles in business letter writing, the resume, the cover...

WHAT IT MEANS TO BE A MAN

Raising up men has never been easy, but today is seems particularly tough. The young and old need heroes to embody the eternal qualities of manhood: honor, duty, valor, and integrity. InThe Book of Man, William J. Bennett points the way, offering a positive, encouraging, uplifting, realizable idea of manhood, redolent of history and human nature, and practical for contemporary life.

Using profiles, stories, letters, poems, essays, historical vignettes, and myths to bring his subject to life, The Book of Man defines what a man...

Examining the layers of meaning encoded in software and the rhetoric surrounding it, this book offers a much-needed perspective on the intersections between software, morality, and politics. In software development culture, evangelism typically denotes a rhetorical practice that aims to convert software developers, as well as non-technical lay users, from one platform to another (e.g., from the operating system Microsoft Windows to Linux). This book argues that software evangelism, like its religious counterpart, must also be understood as constructing moral and political values...

Are any six words better known, of greater import, or from a more crucial moment in our nation's history? And yet after 150 years the dramatic and surprising story of how Lincoln wrote the Gettysburg Address has never been fully told. Until now.

Martin Johnson's remarkable work of historical and literary detection illuminates a speech, a man, and a moment in history that we thought we knew. Johnson guides readers on Lincoln's emotional and intellectual journey to the speaker's platform, revealing that Lincoln himself experienced...

This book visits the 'Thing' in its various manifestations as an unnameable monster in literature and film, reinforcing the idea that the very essence of the monster is its excess and its indeterminacy. Tied primarily to the artistic modes of the gothic, science fiction, and horror, the unnameable monster retains a persistent presence in literary forms as a reminder of the sublime object that exceeds our worst fears. Beville examines various representations of this elusive monster and argues that we must looks at the monster, rather than through it, at ourselves. As such, this book...

Kroll cultivates a bodily investigation of noncombative argument, offering direct pedagogical strategies anchored in three modalities of learning conceptual-procedural,...