Kategoria BISAC: Language Arts & Disciplines >> Linguistics - Sociolinguistics

In non-English-speaking countries, teaching degree programmes through the medium of English provides opportunities and challenges. This book explores issues of interculturality, language policy regarding English and national languages, and the economic, educational and political agendas in modern-day higher education in Europe.

This book provides a wide-ranging and in-depth theoretical perspective on dialogue in teaching. It explores the philosophy of dialogism as a social theory of language and explains its importance in teaching and learning. Departing from the more traditional teacher-led mode of teacher-student communication, the dialogic approach is more egalitarian and focuses on the discourse exchange between the parties. Authors explore connections between dialogic pedagogy and sociocultural learning theory, and argue that dialogic interaction between teacher and learners is vital if instruction is to...

This book examines the development of English as a written vernacular and identifies that development as a process of community building that occurred in a multilingual context. Moving through the eighth century to the thirteenth century, and finally to the sixteenth-century antiquarians who collected medieval manuscripts, it suggests that this important period in the history of English can only be understood if we loosen our insistence on a sharp divide between Old and Middle English and place the textuality of this period in the framework of a multilingual matrix. The book examines a...

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Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.

This book:

• Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;
• Examines how advertisements make use of language(s), including Italian and the...