Kategoria BISAC: Language Arts & Disciplines >> Journalism

Illustrierte und nichtillustrierte Werbetexte, vor allem in den Anzeigen der Printmedien und den Sendungen der Funkmedien, gehoren zu den Gebrauchstexten, mit denen wir taglich in groer Zahl konfrontiert werden. Als Resultate politischer oder betriebswirtschaftlicher und werbetechnischer Planung und Gestaltung suchen sie in standig wechselnden Strategien, Kreationen und Variationen auf die Entscheidungen ihrer Zielgruppen einzuwirken. Kenntnisse uber die Planungs-, Gestaltungs- und Wirkungszusammenhange sollten bei denen vorausgesetzt werden, die sich mit sprachlichen Verwendungsweisen in...

Mastering Arabic Vocabulary provides a structured vocabulary course for undergraduate and advanced students of Arabic.

Arranged thematically, and by root, the course presents the key vocabulary that a well-informed Arabic speaker should have at their disposal when discussing diverse topics from business and politics to culture, society, science and technology. The course includes a wealth of exercises throughout to support learners from passive recognition to an increase in their active vocabulary.

With free MP3s available online to allow learners to...

Mastering Arabic Vocabulary provides a structured vocabulary course for undergraduate and advanced students of Arabic.

Arranged thematically, and by root, the course presents the key vocabulary that a well-informed Arabic speaker should have at their disposal when discussing diverse topics from business and politics to culture, society, science and technology. The course includes a wealth of exercises throughout to support learners from passive recognition to an increase in their active vocabulary.

With free MP3s available online to allow learners to...

Yufa A Practical Guide to Mandarin Chinese Grammar takes a unique approach to explaining the major topics of Mandarin Chinese grammar. The book is presented in two sections: the core structures of Chinese grammar, and the practical use of the Chinese language. Key features include:

• Chinese characters, pinyin and English translations
• Realistic scenarios to provide you with an interesting context in which to learn grammar
• Varied and imaginative exercises so you can review your progress easily.
  With...

Yufa A Practical Guide to Mandarin Chinese Grammar takes a unique approach to explaining the major topics of Mandarin Chinese grammar. The book is presented in two sections: the core structures of Chinese grammar, and the practical use of the Chinese language. Key features include:

• Chinese characters, pinyin and English translations
• Realistic scenarios to provide you with an interesting context in which to learn grammar
• Varied and imaginative exercises so you can review your progress easily.

  With...